1st April 2023

Sony’s mobile division recovers from disastrous quarter, doubling smartphone sales

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Sony today released its fiscal 2020 first quarter results, posting record revenue amid nearly doubling PS4 game sales. In the same note, I would like to separately highlight the “achievements” of the Mobile Communications (MC) division, responsible for the release of smartphones. The result is particularly interesting after the disastrous fourth quarter of 2019, when smartphone sales fell to a 10-year low.

Sony's mobile division recovers from disastrous quarter, doubling smartphone sales

So, during the reporting period, Sony managed to sell 0.8 million smartphones – this is twice the result of the previous quarter. However, when compared with the same period last year, the result is a decline of 11%.

Recall that Sony’s line of smartphones in the 2020 lineup consists of three models – the flagship Xperia 1 II, the mid-range Xperia 10 II and the state-owned Xperia L4. And the flagship camera phone Sony Xperia 1 II, presented back in February, went on sale at the end of May.

Just a few days ago, rumors appeared that next year Sony intends to return to the old strategy in the smartphone market with the release of three flagships: the base, the Premium version and the Compact version. Perhaps all is not lost for Sony’s mobile division?

Rumor: Sony intends to return to the release of compact flagship smartphones from 2021

Source: Sony

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Vicky O. Torres

My name is Vicky O. Torres. I am a psychologist by profession, and I love my work very much. And in general, I am an active seeker of truth, silence and beauty of the world.

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