The Internet Initiatives Development Fund converted the loan into the capital of the fintech company PimPay, increasing its stake from 5% to 15%. Since the last investment round, the capitalization of PimPay has increased 2.5 times – the investor estimated the company at 1.5 billion rubles.
In 2018, the fund invested 197 million rubles in the company, 167 million rubles. of which were financed in the format of a convertible loan, and 30 million rubles. – in the capital of the company.
PimPay develops services to improve the efficiency of online stores. The company started by financing online stores for cash on delivery, now provides more than 10 IT services for SMEs, as well as major players in the field of e-commerce.
Every month, PimPay helps to optimize the delivery of more than 5 million parcels, which is 10-15% of the entire logistics market in the Russian Federation. More than 40 thousand online stores use the services of the startup ecosystem, and the number of orders that pass through the PimPay system in a year has grown from 12 to 60 million.
Over the past two years, PimPa’s revenue has grown by 126%, the number of clients and partners has grown exponentially.
Among the company’s growing services: the MetaShip delivery services aggregator, which allows you to switch between different delivery services and choose the best way to send a package based on an analysis of delivery times, prices and redemption data, as well as Pikassa Internet acquiring, tailored to the characteristics and needs of players e-commerce market.
PimPay clients are Yves Rocher, Decathlon, M.Video, Leroy Merlin, Fix Price, Mytoys.ru, Braun. The partners are: Russian Post, Sberlogistics, CDEK, DPD, Boxberry, Pony Express, PickPoint, more than 30 delivery services in total.