When the first modern tablet first appeared, I remember how I wanted to buy it and how I tried to get it done faster. It was very interesting for me to try them, and most importantly, smartphones and touch screens still retained the halo of novelty. Then, of course, only iPad was present in the niche of such devices. Later, other manufacturers began to catch up. At first, something very simple, and now there are even top-end Samsung and Huawei, which cost more than 50,000 rubles. But can we say that this type of device is so popular that everyone wants to buy it? Analysts say that this is almost the case, but with one “but”.
The popularity of tablet computers
Tablet PC popularity has declined in recent years, but tablet shipments reached 37.5 million units in the second quarter, up 26% from the same quarter last year, according to analyst firm Canalys.
Analysts attribute this to the culture of remote work and learning imposed by the coronavirus. For example, 90% of the 694 million students in the world have switched to virtual education and were forced to find a gadget that would be convenient for them to use at home. This is largely why tablet makers are experiencing a real renaissance of the market, which is confirmed by the report from analysts Canalys.
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What is the advantage of tablets
Tablets are remarkable in that they can offer the user quite high performance and a large screen. Moreover, for relatively little money. Against the background of such success, sellers will naturally try to consolidate the result, but it will not be easy.
Despite being the fifth largest tablet maker in the world, Lenovo has had the biggest growth at 52.9% per year. The company has shipped about 2.8 million devices. Four of its competitors showed slightly more modest growth, but their sales allow them to not worry too much about it.
The indicators of the first four are as follows:
Apple sold 14 million units (up 19.8%) Samsung sold 7 million units (up 39.2%) Huawei sold 4.7 million units (up 44.5%) Amazon sold 3 million units (up 37 ,1%)
According to Canalys, the double-digit growth of the top five tablet manufacturers reflects shipments typically associated with the holiday season in the fourth quarter. It was during this period that the sales of consumer electronics jump sharply, when they buy it as a gift for themselves and their loved ones.
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Why Apple Sells the Most Tablets
It is not surprising that it was Apple that retained its leadership and still showed, albeit a little less, but growth. At the same time, in some markets, for example, in Western Europe, Huawei tablets are sold almost better than Apple. The leadership of the Cupertinians is natural. They were not only the first to make such a gadget, but also methodically develop it, while others remember it only occasionally, releasing model updates.
Tablets experienced a renaissance in the second quarter of 2020 because devices allowed people to get what they need to work remotely and in education, said Canalys analyst Ishan Dutt. importance, especially in education.
The coronavirus pandemic has increased competition for home devices used by family members who have to stay under the same roof, Dutt continued. They are more affordable than desktops and laptops.
Each of the top five vendors also increased total PC shipments (including tablets) from Q2 2019. The top five market players in both Q2 2019 and Q2 2020 were Apple, Samsung, Huawei, Amazon and Lenovo. Their sales in the past quarter grew by 14% compared to the second quarter of 2019, reaching 110.5 million units.
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Among the listed companies, Lenovo ranked first as it shipped 20.2 million desktops, laptops and tablets. Apple came in second in this category with 18% year-on-year growth and 19.6 million unit shipments.
Ben Stanton, senior analyst at Canalys, also noted in a press release that discounts and special promotions offered by retailers played an important role in the sales growth. In particular, discounts were established within the framework of programs in the spirit of “back to school” and the like.
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To prevent sales from falling, sellers were actively exploring the possibility of remote sales of products and, together with operators, offered discounts on communication services. In some regions – especially Asia Pacific – these bonuses have often had a very positive impact on sales.
As a result, we see that, albeit temporarily, but tablets again began to occupy the market very actively. Perhaps people will taste it and buy them further. Or maybe not. What do you think about the convenience and necessity of tablets? Personally, I always have it, but often I need it for work. Speak in detail in our Telegram chat, but first, give a short answer in the survey below.